I’ve been in technology PR for a while but would love to try consumer. How can I go about changing sectors and avoid being pigeon holed?

It’s true that PR people tend to specialise as their career develops – after all, clients are buying into industry sector expertise and media contacts. However, it’s never too late to try something new and moving from technology to consumer is a common question we get asked. Our advice is rather than attempt to make a giant leap in one go, take two mid leaps. So, use the technology expertise you have and add value in a consumer technology team where the sector feels familiar but the audience is different. Once you’ve done that for a year or so, you can use your new found consumer experience and secure a mainstream consumer role.

Go back to the Careers Advice page.

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